![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 60 45" xmlns="http://www.w3.org/2000/svg"><path d="M 22.5 22.5 L 37.5 45 L 15 45 L 0 22.5 L 15 0 L 37.5 0 Z M 4.049 22.5 L 16.803 41.631 L 31.204 41.631 L 18.451 22.5 L 31.204 3.369 L 16.803 3.369 Z" fill="rgb(255, 255, 255)" height="44.9999542236px" id="D2n7KwITb" transform="translate(22.5 0)" width="37.5px"/><path d="M 0 22.5 L 22.5 22.5 L 22.5 0 Z M 19.191 19.191 L 7.988 19.191 L 19.191 7.988 Z" fill="rgb(255, 234, 0)" height="22.5px" id="r8yrV6Ym6" transform="translate(0 22.5)" width="22.499936117px"/><path d="M 0 22.5 L 0 0 L 22.5 0 L 22.5 22.5 Z M 19.191 3.309 L 3.309 3.309 L 3.309 19.191 L 19.191 19.191 Z" fill="rgb(255, 0, 26)" height="22.50000205642px" id="HkttCdpAI" transform="translate(0 0)" width="22.5000134408px"/><path d="M 10.227 5.114 C 10.227 7.938 7.938 10.227 5.114 10.227 C 2.289 10.227 0 7.938 0 5.114 C 0 2.289 2.289 0 5.114 0 C 7.938 0 10.227 2.289 10.227 5.114 Z" fill="rgb(255, 0, 26)" height="10.227310000000001px" id="X_Hp2kGsw" transform="translate(6.257 6.396)" width="10.227339999999998px"/><path d="M 6.617 5.113 C 6.617 4.283 5.944 3.609 5.113 3.609 C 4.283 3.61 3.609 4.283 3.609 5.113 C 3.609 5.944 4.283 6.617 5.113 6.617 L 5.113 10.227 L 4.85 10.221 C 2.149 10.084 0 7.849 0 5.113 C 0 2.289 2.289 0 5.113 0 C 7.937 0 10.227 2.289 10.227 5.113 L 10.22 5.377 C 10.083 8.079 7.849 10.227 5.113 10.227 L 5.113 6.617 C 5.944 6.617 6.617 5.944 6.617 5.113 Z" fill="rgb(255, 0, 26)" height="10.227310000000001px" id="amWlbbgtf" transform="translate(6.257 6.396)" width="10.227339999999998px"/></svg>)
McClave + Associates
McClave + Associates is a statistical and economic consulting firm undergoing a rebrand from Infotech® Consulting. They needed a motion piece that could introduce their new identity while communicating continuity, expertise, and trust. The goal was to turn their analytical process into a visual experience that felt precise, modern, and rooted in scientific reasoning.
Data-Driven Motion Language
The design system draws from the visual vocabulary of data analysis—radial grids, waveforms, trigonometric curves, and mathematical notation. These motifs appear throughout the styleframes and serve as the backbone of the animation, allowing the film to illustrate how raw information becomes structured insight. Oscillating lines smooth into readable forms, circular measurements pulse with focus, and transitions glide across diagrammatic shapes to echo the firm's methodical approach.
Analytical Minds, Anayltical Type
The script and pacing are shaped around key brand statements such as “Bringing data to life in motion,” “New name, same reputation,” and “We make sense of the data.” Each line anchors a visual transformation—moving from abstract noise to clarity, or from broad conceptual diagrams to the human experts behind the work. This balance of analytical imagery and real team photography reinforces both precision and personality.
Outcome
The final rebrand video established a flexible motion language that the firm can use across presentations, web content, and future brand touchpoints. More importantly, it positions McClave + Associates as a team that doesn’t just analyze data—they interpret it, communicate it, and bring meaning to complexity through clear visual reasoning.
